Don is an experienced, innovative marketer with a detail-focused drive for delivering top-level results for clients. His deep background in traditional media, combined with leading-edge knowledge in the digital space give and strong creative skills give him a unique sense of how to develop compelling campaigns for clients of all types. He led the state's top-billing digital marketing team, seeing revenue increase by more than 3x over six years. With his team, Don executed thousands of campaigns for hundreds of brands.
He even designed and executed the very first digital display ad in the State of Idaho way back in 1999 (Caledonia Fine Fabrics - which was followed very shortly thereafter by Farmers & Merchants).
Among Don's areas of focus in the digital space:
- Programatic/RTB display
- Rich media/video
- Local site/high impact advertising
- Social advertising - Facebook, Instagram, Twitter, LinkedIn
- Email marketing - brokered and owned lists
- Paid search - Google AdWords Qualified Individual
- Google Analytics Qualified Individual
In addition, he is versed in television, print, radio, outdoor and non-traditional media buying and campaign execution.
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