Don is versed in a wide variety of social media, and started and led the effort to build Idaho's most-followed social media network - with more than 240,000 total follow actions across Instagram, Facebook and Twitter. The KTVB social media network is a pioneer in the state - starting a Facebook page on the first day they were made available on the platform, and driving more likes than any Idaho-based and focused brand. The station's Twitter and Instagram followings are also industry-leading and are focused on driving monetizable metrics.

Personally, Don has built a unique social following - and pioneered the #BoiseDev program that follows local development news, store openings/closings and building projects. Starting as a Twitter effort, #BoiseDev now encompasses an email newsletter, LinkedIn posts and a website with a catalog of all items. His former effort was the state's most-visited blog during the second half of the 2000s, and he was given a second place award in the Best Blogger category in the 2008 Boise Weekly Best of Boise voting.

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