The J. Crew store in the Boise Towne Square mall has closed.
In its place: A J. Crew Mercantile store.
What's the difference? Essentially it is a hybrid between a full-price J. Crew store and a factory outlet J. Crew Factory store. The retailer's wordsmiths put it thusly:
J. Crew Mercantile is a brand-new way to shop the J.Crew style you love with new deals every day. Featuring a collection of original styles once only found at J. Crew Factory stores, J. Crew Mercantile is even more of everything you love about J. Crew in convenient locations near you.
Racked put it a little more bluntly: J. Crew Mercantile is exactly like J. Crew Factory except it's in malls
A staffer told BoiseDev the new store would accept returns from the old store through the end of August.
The J. Crew Mercantile officially opened today. The store it replaced opened in 2011.
(Thanks, Alex, for the tip!)