Shoppers at the Dress Barn on Milwaukee St. in Boise will notice a new name for the store: Roz & Ali. The women's retailer is replacing signage on the store according to permits filed with the City of Boise.
Roz & Ali is a Dress Barn brand, described as a workwear line for women. Or, in their marketing language:
Walk with confidence in our most refined pieces... because you're the boss at work and everywhere else.
The same thing is going on in Wichita, Kansas - according to the local paper in that area.