Sun Valley

Whiskey business: Famous Sun Valley-area bar on the block

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Nearly ten years after a massive fire gutted Whiskey Jacques on Main Street in Ketchum - the rebuilt business is for sale.

Listings for the business indicate a $4.7 million price tag for the bar and restaurant, noting that the current owner is hoping to retire.

The 10,500 square foot business was reconstructed in place after the fire destroyed both Whiskey's and a vacant building next door that once housed a vacant Dirty Little Roddie's offshoot.

The business listing calls Whiskey's a "trophy" and plays up the potential:

Whiskey Jacques has been an iconic fixture in downtown Ketchum, for the past 60 years. Sale is ''turn-key'', including, lot, improvements, liquor license, all F,F&E, Copyright name and logo. Buy the history, invest in the future. Designed with options to keep up with the growth of town and new technology.

 

 

 

Sun Valley clothing co. eyes Boise amidst Fox News flare up

The tight job market in the Wood River Valley is pushing one company to branch out towards Boise.

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The founder of SCOTTeVEST, a maker of clothes with special pockets for gadgets, says his company is exploring a satellite office and retail space in Boise.

But the announcement comes just a few weeks after controversy prompted the company to distance itself from the same founder.

“Recruiting in Sun Valley/Ketchum has proven to be very difficult over the years, and has held us back,” Scott Jordan wrote on LinkedIn. “You don’t typically consider moving to a ski town for a career.”

Jordan says he is set to be in Boise to find office and retail space.

“We will maintain an office here in Ketchum as that is where we love to live and play, but we have hit a bit of a wall on our ability to recruit talent here.”

Jordan points to brands like Scott, Smith and others that have left the Sun Valley area.  

“To be clear, we are not leaving the valley, but expanding," he wrote.

Jordan generated some bad press last month for a recent Facebook post. 

According to the Cincinnati Enquirer:

He called Fox News viewers gullible and idiots in the Facebook post.

A blog devoted to the television show Shark Tank on Friday posted a screen grab from Scott Jordan's Facebook page.

Jordan, in the post, was recounting how many people tell him they see his ads on Fox News. 

"I laugh to myself, and tell them that we primarily advertise on Fox because we find their viewership to be extremely gullible and much easier to sell than other networks," Jordan wrote in the post. 

He added in the post:  "I get to tell them they are fucking idiots while getting rich off them."

Despite his LinkedIn post this weekend about the Boise outpost, just last month his company said he stepped down from the eponymously -named endeavor. More from the Enquirer:

The Ketchum, Idaho-based company quickly distanced itself from the comments, noting Jordan stepped down in 2017. 

In an emailed statement to The Enquirer and posted on the company's website, SCOTTeVEST spokesman Luke Lappala said the company strongly disagrees with Jordan's views. 

"We are extremely sorry for his unacceptable comments," Lappala said in the statement. "Mr. Jordan's post was impulsive and inappropriate for too many reasons to list, and rightfully offended so many people."

The story caught the attention of the right-leaning media, including Breitbart, Washington Times and others.  

No sunset just yet: Holdings holding on to Sun Valley

Sun Valley last winter. Photo by Don Day/BoiseDev.com

Sun Valley last winter. Photo by Don Day/BoiseDev.com

The ski resort industry is going through a wave of consolidation - with two big Colorado players gobbling up the competition. Vail Resorts now owns Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar, Kirkwood, Whistler Blackcomb and more.  Aspen Ski Co. now owns Snowmass, Steamboat, Blue Mountain, Mammoth among others.

Last year, Aspen opened the Limelight Hotel in Downtown Ketchum - setting off a wave of speculation that it was a way to dip its toe into the Sun Valley market - with its eye on a bigger prize.

Industry publication Skift recently looked at consolidation and where the Sun Valley Company fits in - particularly with Aspen on its doorstep.

The move raised some eyebrows, as Ketchum is a mere mile down the road from the privately-held Sun Valley Resort. Could a move into the greater Sun Valley real estate market be a harbinger of things to come?

After Earl Holding's death in 2013, his family has continued to invest in the Sun Valley Resort - with a complete revamp of the historic lodge complete and a revamp of the Sun Valley Inn under way.

Skift says neither side is eyeing a deal for now.

Sun Valley is not for sale, nor is Aspen Skiing Company setting its sights on it. Kelli Lusk, Sun Valley’s public relations and communications manager, says the Holding family is holding onto ownership and has no plans to sell. All Alinio Azevedo, chief operating officer for Aspen Skiing Company’s hospitality division, will say is that “we have a great relationship with Sun Valley at corporate levels–and the families are good friends.”

 

Progress underway on Sun Valley Inn revamp

Sun Valley Resort is working on the previously announced renovation and expansion of a portion of the Sun Valley Inn.

The project will update some guest rooms, as well as revamp the old Bald Mountain Pizza into a new concept, plus reworking the Ram and Ram Bar. From a news release:

Remodeling of the Sun Valley Inn guest rooms began this fall with the first 25 of the 105 of them undergoing renovations, with the remaining 80 scheduled for the Fall of 2018. New furnishings and amenities, combined with some existing features, will retain the classic ambiance of the historic hotel. Some of the rooms are being connected to make expanded guest suites, meeting the needs of today’s sophisticated traveler and what guests have come to expect from Sun Valley Resort. Once completed, the inn will have 98 guest rooms.

Construction crews hope to have this phase of the project done in time for the December ski season.

Sun Valley to revamp three restaurants

Bald Mountain Pizza in the Sun Valley Village closed for the final time Sunday, with the resort giving the space an extensive makeover.

BoiseDev first reported on the updates to the Sun Valley Inn building earlier this year - but resort officials have released a few additional details.

Bald Mountain will be revamped and renamed The Village Station when it reopens in December.  A menu of pizza, pasta and salads will be featured in the new restaurant, and it will retain its family-friendly vibe.

Renderings show a new patio space relocated around the corner from the current spot, with larger windows and a new corner entrance.

Next-door neighbor The Ram restaurant will be remodeled as well with an overhauled display kitchen serving as the centerpiece.

The Inn Lobby Lounge will be renamed The Ram Bar and will also be updated. The remodel there will featured "wooden floors, a new fireplace, new seating, and new big screen televisions."

Sun Valley Company spokesperson Kelli Lusk says they will expand operations at another village restaurant during renovations.

"The Konditorei will be open for dinner starting Monday, August 14 (right now, they are only open for breakfast, lunch, and Sunday brunch) until the Village Station opens this winter," she said.

The project will also bring updates to 25 guest rooms at the Sun Valley Inn, with the remaining 80 rooms seeing an overhaul in the fall of 2018.

Sun Valley airport adds flights to Chicago

Fly Sun Valley Alliance Graphic

Fly Sun Valley Alliance Graphic

The Fly Sun Valley Alliance announced it is adding another direct flight to the mountain resort town: Chicago. 

The flights will begin this winter, putting the SUN airport near Hailey two hours away from Chicago. United Airlines will fly the route, opening up the airport to its seventh destination - including Los Angeles, San Francisco, Denver, Seattle, Portland and Salt Lake City.

The Chicago route will be longest roundtrip into SUN - and opens up the tourist destination to United's hub in the city, adding dozens of east coast cities on a one-stop basis. It will operate on ten Saturdays this winter: December 23, December 30, January 6, February 17, February 24, March 3, March 10, March 17, March 24 and March 31.