"I realized I've been saying Boise wrong"
As the PT dug into my shoulder, the conversation naturally went to the whole "boy-see, boy-zee" thing.
"Oh yeah," I asked?
"I watched that new HGTV show Boise Boys this weekend and realized it's boy-seeee."
Even on the Stanford campus, the City of Trees is getting noticed. The limited run Fixer Upper-style show on HGTV is helping put the spotlight on the booming Boise area in yet another way.
The show premiered April 25th - and though ratings performance isn't known (none of the first four episodes this spring have ranked in the top 25 of all cable shows for the individuals days), it's a fair bet the program is exposing Boise to an audience in middle America that might not be as familiar.
In the first few episodes of the season, Clint Robertson and Luke Caldwell of the firm Timber+Love are seen scouting out homes in and around Boise in need of an upgrade. The concept is simple: the pair buy a house, make improvements (usually drastic) and work to resell the homes for a profit.
The show showcases the City of Trees as a cosmopolitan, growing place - but sprinkles in doses of rural feel from the surrounding areas.
Some homes slow to sell
Two of the homes on the show with the highest price tags have sat on the market unsold, despite a tidy wrap-up at the end of each episode.
A home along the rim at Kathryn Albertson Park was purchased for $350,000 - with another $350,000 into renovation costs.
"Have we ever poured so much house into a house before?" Caldwell said on the show.
“It’s the most expensive house we’ve ever done!” noted Robertson.
Toward the end of the episode, Robertson tells the camera they have a deal in hand.
But the home didn't sell until well after the episode was produced and the show was aired.
The home was removed from the market just Sunday after a price reduction from $989,700 down to $974,900.
Another home in Boise's North End was said to have sold "above asking" during the show, but is still listed for sale - listed since March 10th at $897,700.
One more, for now
The show has one episode to air, set for Wednesday night. Show producers give Garden City a hipster vibe:
"Luke and Clint expand their business into the hipster town of Garden City -- an up-and-coming area of Boise replete with coffee houses, breweries and man buns."
The fate of the show for additional episodes has not yet been announced.
Header photo courtesy HGTV.